Client Communication
Webteam-when speaking/emailing to clients:
General Topics:
Content
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Are any pages missing content?
Adding additional pages to their site.
If they are on the CMS, send them login information.
If they are not on the CMS, either sell them on the PTP or each additional new page is $150.00.
Blogging
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Check to see if they are blogging daily.
If they are on the CMS, recommend to them that they should be doing this frequently.
If they are not on the CMS, either sell them on the PTP or the blog system is $50.00 per month.
You can offer our Blogging Package.
SEO
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Basic optimization is included with every site. Make sure they are targeting a relevant area and search term.
Advanced optimization
Pay Per Click
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Offer our services for setting up a PPC campaign.
This will be based upon a budget set by them and the sales representative.
By setting up a PPC campaign this will help get their site immediate traffic through sponsored links while their site works on ranking organically.
Premium Technology Package
(PTP) -
For sites that are still .HTML websites they should be upgraded to our PTP.
CMS Access;
Blog functionality;
Dynamic SEO.
Up selling into Marketing Packages
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If they are serious about marketing and want to take the next approach, set them up a time to speak with thier original sales rep.