Responsibilities

The Basics:

Call each one of your clients at least once every 30 days.
Email each one of your clients at least once every 30 days.
Have something done proactively for each client at least once every 30 days.
Add them to a free directory
Add a page of content
Make a blog and FB/Twitter post
Adjust or fix their keywords in the CS and make sure they are ranking well
Send monthly reports to those clients that expect them or should get them.
Send detailed quarterly email or newsletter blast to all of your clients letting them know about latest updates we have made to their site or systems and tips on what they can do to be proactive with getting more traffic to their site.
Ensure timely response to client emails and create tasks in the CS right away for a tech or yourself to handle if you cannot do so right away.
Ensure that your clients have the correct status updates in CS6. Make sure their billing is up to date.
Assign tasks for changes requested by clients and QC those tasks to ensure that they were done exactly per your and the client's specifications.
LEAVE NOTES IN THE CS – This is especially important for billing to see and follow
Be the expert with to your clients, make sure you are up to date on all of the latest Google and

SEO changes that are happening and make sure their project plan is correct and up to date.

Pre-Launch/New Clients:

Work with the PM who is working with the new client to gather any information you will need to get their marketing plan together and even started before they launch. Enter them in directories, claim and correct existing directories.
Leave notes in the CS about the marketing plan.
Make sure that the campaign reflects exactly what you as the marketing manager feel is the best for the client given the circumstances (monthly value, office location, etc). Do not allow a project to go live without believing in it!
Work with team Google on setting PPC if needed.

Post-Launch

Explain to the client what to expect for the first few months after launch
Explain to the client on what he/she can do to help (if he/she so desires) – writing blogs, writing articles, sending us ideas for articles, etc .
Do everything possible to get additional selling points from the client, e.g. recent equipment that was purchased, testimonials, awards, community involvement. Encourage the client to leave testimonials/reviews on websites accepting reviews.
Regular checkups on Google and Bing/Yahoo indexing and rankings (and infoing client) and client reputation management by tracking the reviews they get.
First monthly report must be customized with a detailed explanation so that the client knows what he/she has received. You should also include what the client should expect over the coming months.
Update client on calls, contact forms, etc – compare to the month before. If it was good, explain we are happy about it and will continue to work hard at it. If things got worse, explain exactly what we're going to do to improve upon it. Please include timelines where possible.
Ensure the client gets what they need (Google Plus Local, Scorpion Directory profile listing.
For more difficult markets, ensuring we do additional steps like Yahoo Directory, selling them on other paid directories.

Training/Knowledge

Keep yourself abreast of changes in SEO strategies and what Google likes and does not like
Keep yourself abreast of changes in our company work flow or communication lines
Make sure you have a general knowledge of how directories are supposed to look so that you can spot errors and get them corrected
Read blogs and articles about SEO to keep your knowledge up to date
Share ideas with your team so that we can all continue to improve